Market Intel: European SMB IT Challenges 2025 Part I

Written By Ray Michael

Part I of the 2025 SMB IT Tech Market study gains Intelligence from Indirect Market Research.

Summary in one sentence: The European SMB IT Tech market is an underperforming 2 billion € market opportunity for high-performance and sustainable sales enablement.

There is a clearly defined and underserved market opportunity among European mid-sized IT and tech SMEs (50–500 employees), struggling with predictable revenue growth due to outdated sales infrastructure and increasing complexity in B2B buying behavior. Across conversations with Sales Leaders, AI analyses, Reports, and Webinars of leading CRM and Go-to-Market Technology providers*, a strong consensus emerged around key pain points: sales underperformance, extended onboarding, ineffective leadership, fragmented GTM strategies, and AI-induced disparities in efficiency.

On average, 68% of these firms miss their revenue targets, despite investing 150 K€ - 500 K€ annually in sales transformation initiatives. With ~12,000 mid-sized IT firms in Europe (extrapolated from 180,000 total SMEs in the target segment), this represents an 780 M€ to 2.1 B€ annual addressable market.

The Sales Enablement Platform market is valued at 5.23 B€ in 2024, expected to grow to 11–13.4 B€ by 2030 (CAGR: 16.3–20.9%). Additionally, the European IT services market is forecasted to hit 975.6 B€ by 2033 (CAGR: 9.16%). This convergence of digital transformation, AI adoption, and hybrid work models creates an urgent need for rapid-deployment, certifiable frameworks like COREX - which is a new Scrum-for-Sales framework.

Existing solutions - CRMs, sales academies, management consultants - are either too generic, too expensive, or too slow. By focusing on technical B2B sales with a modular, execution-first system, COREX enters the space similar to Agile in IT - a scalable framework with certifiable layers and fast ROI potential. Part II of the study will be a direct analysis of the Market, partly during Tech Show Frankfurt (which includes Cloud Expo Europe and Big Data World Frankfurt).

Sources*:

Ray Michael