Growth at ease for SMB European IT companies

Certainty, Clarity, and Confidence come back to your Go to Market Strategy with the COREX Execution Framework.
As Scrum is for IT, COREX is for Sales, to create self-organized, high-performing teams as your new normal.
For CEOs and VP Sales and Marketing of European SMB-sized IT and Tech Organizations.


Welcome to the world’s most complete sales execution operations system.

Grow your Organization.

Most organizations try to boost results by hiring either more or new salespeople. But the real game-changer? Empowering your existing team through interdisciplinary, self-organized SQUADs - trained for high energy, mental clarity & strength, and sustainable performance.

When your people are energized, focused, and confident through a proven operations system for sales, no matter how much experience, current success, or background your team brings, results follow naturally.

The COREX framework helps you achieve:

  • Consistent, sustainable growth

  • Higher quota achievement and target fulfillment

  • Reduced recruitment and onboarding costs

  • Lower staff turnover and increased retention

  • A motivated, resilient team culture

  • High energy - even at the end of the day

  • Empowered managers, more engaged teams

  • Smoother operations and simplified reporting

With more energy at the end of the day and without working more,
we provide a system to reach sustained High Performance with Clarity.

We act in an underserved market among European mid-sized IT and tech SMEs (50–500 employees), struggling with predictable revenue growth due to outdated sales infrastructure and increasing complexity in B2B buying behavior. Across conversations with Sales Leaders, AI analyses, and Reports and Webinars of leading CRM and Go to Market Technology providers, a strong consensus emerged around key pain points: sales underperformance, extended onboarding, ineffective leadership, fragmented GTM strategies, and AI-induced disparities in efficiency.

On average, 68% of SMB IT firms miss their revenue targets, despite investing €100K–€500K annually in sales transformation initiatives. With ~12,000 mid-sized IT firms in Europe (extrapolated from 180,000 total SMEs in the target segment), this represents a €780M to €2.1B annual addressable & underperforming market.

We serve with Clarity workshops for your current GTM, Marketing & Sales Alignment, as well as the most advanced, sustainable high-performance Sales Framework - COREX. Get your free copy of the COREX Framework under Freebies & Downloads.

CORE System targets CEOs, VPs of Sales and Marketing, and Chief Revenue Officers at mid-sized European IT/Tech companies (50–500 employees), particularly in sectors such as SaaS, Cloud, AI, and Managed Services, with typical annual revenues between € 10 M and € 50 M. These companies face stagnating growth, sales inefficiencies, and talent retention challenges, especially in Germany, the UK, France, Spain, Poland, and Italy.

COREX offers a comprehensive transformation system, not just training. The average benefits reported across tools include:

• Sales onboarding time reduced from 6–9 months to 8–12 weeks, saving €150K–€500K per seat annually.

• Sales productivity increased by 35–50% through structured playbooks, buyer journey mapping, and AI-driven execution.

• Sales cycle shortened by 30%, deal sizes increased by 25%, and turnover lowered significantly, reducing recruiting and training costs.

• Training costs reduced by 70%, thanks to modular certifications and immediate ROI from the first sprint.

What truly differentiates COREX:

• A certifiable execution framework like Agile/Scrum for Sales -> resulting into confidence

• Integration of sales psychology, mental fitness, and tactical, AI-supported GTM tools -> guiding into sustained, humanized performance

• Modular out-tasking capabilities via certified CORE Centers -> for fast solutions to fill any quota gap

• Designed for European market nuances (e.g., GDPR, EU AI Act compliance, regional sales culture) -> regulations in the EU and UK are different. Based in Ireland, having operations in Germany, Spain, Hungary, and the UK, we understand nuances of the European culture and languages

Unlike CRM platforms or sales trainers, COREX transforms the entire revenue engine - from leadership enablement and sales architecture to campaign execution. It empowers clients to shift from “heroic” sales efforts to predictable, scalable systems, making it an operational OS for sales.

At the heart of the CORE System is a three-step transformation process. We act based on the columns of Empiricism:

  1. Clarity & Positioning (Transparency & Inspection)
    We start by identifying your current situation - the blind spots, bottlenecks, and potential. From there, we develop a fresh market positioning, an AI-enabled Go-To-Market, and a business development execution strategy (clear path and plan) designed to your growth team’s needs and the capabilities your team brings to the table - uniting Marketing and Sales into one powerful, aligned growth engine. Get more under Workshops.

  2. Transformation through COREX (Adaptation)
    Next, we guide your team through a structured migration into a high-performing organization using the COREX Framework, like Scrum for Sales. Download your free copy.
    With clearly defined roles, a new meeting culture, and practical tools and artifacts, ordinary team members evolve into intrapreneurs - empowered contributors within a self-organized, interdisciplinary team.
    The result: stronger ownership, higher performance, less leadership hustle, and more consistent quota achievement.

  3. Sustainable Flow & Growth
    Finally, we help your team anchor this new energy through a structured training and certification program with COREX. During the enablement phase, we act strongly in shadowing and intense education for three months. During the normalization phase, we help your team to self-organize and optimize for another supportive phase in months 4-6.


    Grounded in best practices from high-performance psychology and inspired by the routines of world-class sales executives, your people build lasting habits for excellence, from the inner self to real-world results. The CORE result is a culture of mental fitness, self-leadership, and sustainable top performance. Together with CORE System, we roll out an orchestrated success framework.