🔥 The CORE System –

High Performance Sales Mastery Program

A 6-Month Elite Sales Training for Sales Teams and Professionals

“Sales Performance starts within.” A fusion of proven high-conversion sales psychology and cutting-edge mental strength principles. Not just sales training – a full mental, emotional, and behavioral upgrade.

🌟 Program Philosophy

The CORE System is designed to transform average salespeople into elite performers by aligning the inner and outer game of sales. CORE stands for Center Of Revenue Excellence. And

CORE stands for:

• Certainty and Clarity

• Ownership and Obsession

• Results-Driven Mindset and Resilience

• Emotion-Control, Energy and Execution

This system helps transform average salespeople into elite performers by:

1. Rewiring their inner world (mental clarity, self-leadership, confidence).

2. Structuring their sales strategy using proven high-conversion principles.

3. Embedding daily habits and routines of top 1% performers.

4. Building emotional resilience to master rejection, objections, and pressure.

STRUCTURE OVERVIEW:

• Format

• Frequency

• Purpose

🎓 Online Academy

Ongoing

On-demand learning modules (24 themed units)

🔴 Weekly Group Coaching Call

Weekly (90 min)

Deep dives + live Q&A with Ray Michael and Team

🧠 Monthly 1:1 Coaching

Monthly

Breakthrough coaching: mindset, blockages, commitment check

🛠️ Weekly Implementation Tasks

Weekly

Practical assignments, role plays, real sales tracking, scripts, calls, objection handling

🏆 Final Certification

Month 6

Performance review + practical & mindset exam

🗓️ 6-Month Training Curriculum

MONTH 1: Mental Reboot – Identity of a Top Performer

• Reprogramming the self-image of a high-performer

• Mastering certainty, state control, and emotional authority

• Daily rituals & performance habits

• First Impressions: “The 4-Second Power Window”

• Inner blockages: uncovering and clearing mental limits

🧠 Outcome: A confident, centered salesperson who believes in their mission and product

MONTH 2: Strategic Influence – Mastering the Line

• Building your Straight Line (or CORE Path) communication flow

• Framing, leading, and controlling conversations

• Crafting persuasive messaging

• Intro to tonality, mirroring, and high-impact body language

• The 3 Beliefs (Product, You, Company)

🧠 Outcome: Learners begin to control conversations like leaders, not followers

MONTH 3: Objection Alchemy – Handling Resistance with Precision

• Reframing objections into buying opportunities

• The Looping Strategy 2.0 – Emotional & Logical loops

• Micro-closes and Soft Closes

• Anchoring trust and dissolving doubt

• Certainty Scale Mapping

🧠 Outcome: Rejection no longer triggers stress — objections become roadmaps

MONTH 4: Emotional Mastery for Sales Resilience

• Mental toughness under pressure

• Heartset & mindset conditioning (from Infit Energy)

• Breathing, emotional anchoring, and energy work

• Anti-burnout routines and energy management

• Installing a "flow state" for calls and meetings

🧠 Outcome: Unshakable confidence and emotional strength in any sales scenario

MONTH 5: Advanced Strategy & Sales Psychology

• Buyer types & decision psychology

• Tailored language for logic vs emotion buyers

• Status positioning and the authority play

• Creating emotional hooks and storytelling

• Future pacing and vision-selling

🧠 Outcome: Participants become strategic closers who tap into deeper emotional drivers

MONTH 6: Mastery & Scale

• Creating scalable scripts for teams

• Peer coaching & roleplay circles

• Live audits of calls and real performance

• Building your personal leadership brand

• Certification pitch simulation with real feedback

🧠 Outcome: Final transformation into a high-performance sales leader

💻 Online Academy: Course Modules (released weekly)

Each topic from above includes:

• Video Lessons

• Worksheets & Scripts

• Implementation Tasks

• Tool Sets and Magic Techniques

• Self-Reflection Prompts

Weekly Group Call Breakdown (90 min)

• 🔍 Topic Deep Dive (30 min)

• 🧠 Mental Strategy Practice (15 min)

• 🎤 Live Roleplay & Feedback (30 min)

• ❓ Q&A / Hot Seats (15 min)

Monthly 1-on-1 with Ray Michael

• Commitment audit: checking consistency, attitude, and energy

• Removing inner blockages, limiting beliefs, stress patterns

• Mindset reset and motivational alignment

• Personal goal realignment

Performance Metrics

Each participant gets a CORE Performance Dashboard:

• Daily habit tracker

• Call tracking & objection wins

• Weekly self-assessment & mindset scores

• Monthly reflection logs & emotional resilience scale

Certification – CORE High-Performer Badge

At the end of 6 months, each participant:

• Delivers a live pitch simulation

• Presents sales performance insights

• Passes objection handling challenges

• Mindset & confidence exam

• Gets a personalized growth roadmap for scaling up

Optional Add-On: “CORE System Team License”

For larger sales organizations:

• License the CORE System as a Corporation, Level C Certification

• Includes facilitation materials

• Internal coach certification, Level T Trainer Certification

• Ongoing partnership and support

Who It’s For

• Sales professionals ready to break limits

• High-performance teams

• Organizations scaling their results and culture

📆 Apply Now

Limited Slots Available Each Quarter

For custom team enrollment or licensing options, contact: ray[at]coresystem.team

Ideal Clients | Who should apply

• Sales teams in tech, finance, real estate, coaching, agency work

• High ticket closers

• Entrepreneurs and Sales Leaders looking to train their sales department

• Organizations stuck in a plateau needing cultural change & growth